Notably, in 1947 he released his first perfume, Miss Dior, which was inspired by his youngest sister, Catherine Dior. A member of the French Resistance during World War II, she was captured, tortured, and then imprisoned in Ravensbrück concentration camp in Germany. In addition to perfume, Christian Dior also added shoes, makeup, and accessories to his label.
Meanwhile, Gaytten’s Spring-Summer 2012 haute-couture collection was presented as the first Dior haute-couture show ever to be held in China on 14 April in Shanghai;[48] and it was a mark of the company’s devotion to its presence in the Chinese market. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.
He opened a gallery in 1928 with an antique dealer friend, working with avant-garde artists such as Salvador Dalí, Alberto Giacometti, Pablo Picasso and Man Ray. Maurice Dior and family members ran a group of chemical companies, which landed the Dior name on such products as fertilizers. Since its beginnings in 1994, Assouline has been dedicated to creating books that are as informational as they are beautiful works of art. The respect for the product and the process of creation is evident in every facet – the traditional technique of hand-binding covers, the imagery that transports the reader to another place and time, the luxurious thickness of each page.
By 1957, his global reputation was such that he was featured on the cover of Time magazine. The designer typically sought rest and relaxation after each collection, and in October of that year, he headed for a favorite Italian spa town, Montecatini, reportedly to lose some weight. He fell ill after dinner one night and ultimately suffered heart failure.
Christian Dior was the subject of the TV series The New Look (2024– ). A designer for Jean Patou, then assistant designer to Robert Piguet, Marc Bohan joined the House of Dior in 1958 as Creative Director of the London subsidiary. In 1960, he became Creative Director of the Parisian couture house, for which he created the Slim Look, reflecting contemporary ideas of femininity. Fascinated by the world of art, and particularly the abstract expressionism of Jackson Pollock, Marc Bohan designed modern silhouettes, cut with an elegant simplicity, for Dior over almost 30 years – a unique style embraced by many Hollywood stars.
Philippe Guibourgé creates Miss Dior, the couture house’s ready-to-wear line. A page from the collection chart for the Spring-Summer 1958 collection. This document lists the looks by typology according to the activity and the time of the day. The look is identified thanks to a sketch, its atelier, its fabric, its name, and the name of the model who will be presenting it. Christian Dior-New York opens on Fifth Avenue with an exclusive collection of luxury ready-to-wear and accessories created on the premises.
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